LINE is a program that was released in 2011 under the auspices of a free instant messenger. After analyzing and comparing the advantages and disadvantages of such applications, a group of Korean developers led by NHN Japan created a new product that in just one year of its existence received 150 million downloads, thereby bringing the company revenue of $ 58 million.
Despite the fact that such programs already existed on the market, the company still ventured to invest funds and release LINE under Android and iOS. According to analysts, for 2014, the program was installed by over a billion users, thereby winning first place in the number of installations in most countries of the world.
Characteristics and tasks LINE
Such popularity is due to the functional properties of the program, which distinguish it from similar messengers in the AppStore and PlayMarket.
So, LINE has:
- capacious storage for saving files;
- a unique social network created specifically for program users;
- a wide assortment of stickers that have become the highlight of the LINE;
- own server for communication with other social networks.
LINE features and benefits
Application developers are positioning LINE as a communication without borders, confirming what was said in functionality:
- make absolutely free audio and video calls;
- receive and send SMS to all users who have installed the program;
- make international calls regardless of the duration and geolocation of the interlocutor
- create your tape and database of information accessible to friends and visitors
- subscribe to profiles of famous people, broadcasting records in the general tape;
- send photo and audio messages.
It should be noted that LINE is a cross-platform program, the extension of which is designed for installation on Android and iOS, as well as Windows and Mac OS. It is possible that this orientation attracted users to the installation, because working on different devices, the application covers more tasks put forward to its operation. Despite the multitasking and technical equipment, the program is less demanding in terms of data transfer speed or free memory on the device. For example, for Android, version 4.0.3 is enough, while Apple devices, the application will ask for IOS7.
LINE is free calls, SMS, video chatting and social network in one program, whose work will require minimal device resources.